The following principles should be followed in the general and systematic display design:

Principle 1: highlight the characteristics of core or key commodities. For example, for best-selling clothing, new clothing, distinctive clothing and clothing on sale, the display should be different from other clothing, and try to give people a strong visual feeling.

Principle 2: highlight brand. The logo is clear, the advertisement is active and eye-catching, easy to understand and remember.

Principle 3: pay attention to artistic techniques and ingenious conception. Make full use of lighting, background, props and other modeling means and tools to form a unique artistic language, perfect artistic modeling, and harmonious color contrast, so as to accurately and effectively show and highlight the theme of the display, making people at a glance and feel comfortable.

Principle 4: emphasize individuality and avoid similarity. When the clothing accessories are displayed, the uniqueness and innovation is just to comply with the customers' pursuit of personalized psychology. The distinctive personalized style and unique design creativity can make people refreshing and unforgettable.

While following the above principles, we also divide the display methods according to different characteristics into:

Series display

That is, through careful selection, induction and organization, some commodities will be displayed together according to the principle of serialization. Series can be classified and organized in different ways, such as clothes with the same function and style but different styles; clothes with the same fabric and style but different colors; different types of clothes under the same brand but can be matched with each other; clothes and accessories matched with them, etc.

The characteristic is: through the product combination of the different and the same, the customers can get a comprehensive and systematic impression.

Comparative display

It refers to the use of contrast design in the color, texture and style of clothing products, or in the use of design composition, lighting, decoration, props, display cabinets and exhibition stands, so as to form the contrast between the exhibits, so as to achieve the display effect of distinguishing the primary and secondary and setting off each other, so as to achieve the purpose of highlighting the main products such as new products, unique products, promotional products or patented products.

It is characterized by strong contrast, prominent center and obvious visual effect, which greatly enhances the expressive force and appeal of the displayed goods.

Repeated display

It refers to that the same commodity, decoration, pop and other display subjects or signs, advertisements, etc., appear repeatedly in a certain range or on different display surfaces, so as to strengthen customers' visual perception of clothing goods or brands through repeated emphasis and suggestive means.

It is characterized by repeated visual impact on customers, which strengthens their feeling and impression many times, and has the suggestive effect of "the product is the only choice", which can make customers leave a very deep impression.

Object display

Its meaning is: by highlighting the function and characteristics of the product, or by using advertising, props and mobile landscaping means to emphasize the target customers of the product, so as to make the exhibition and publicity have a clear goal, and can strengthen the communication with customers, which is helpful to improve the affinity with customers and achieve the role of arousing customers' interest and favor.

The characteristics are: clear goal, prominent theme, strong symbol, concentrated influence, so that customers have a sense of belonging and intimacy.

Hierarchical display

It is to place different commodities of the same selling point, different products of the same brand and different consumption needs in accordance with certain classification method, so that customers can quickly determine their purchase objectives, and conveniently and quickly choose and purchase. For example, it can be divided into: fashion products, best-selling products and long-term products; high-end products, medium-sized products and low-grade products; series products, complete sets of products and single products; main products, supporting products and clothing accessories, etc.

The characteristics are: clear classification, distinct primary and secondary, prominent logo, can attract different types of customers, convenient for customers to compare and choose, and easy to create a warm atmosphere.

Scene display

It refers to the use of commodities, accessories, background and lighting to form scenes of different seasons, different living space, different natural environment and different artistic sentiment, giving people a strong sense of life. Pay attention to the embodiment of the sense of reality, the creation of sentiment and atmosphere, and emphasize the artistry and innovation, so that people can not only get inspiration and aesthetic enjoyment, but also have the feeling of being in the scene. At the same time, vivid and vivid description of the use of clothing goods, characteristics, so as to guide customers.

Joint display

It is to display related clothing goods together, such as suits and shirts, ties, belts and other related clothing accessories, which can be displayed as a complete set of series goods. This can be effectively compared and selected, resulting in the idea of a complete set of purchases. However, it should be noted that the style, color, style, quality and price must be coordinated and orderly, which can be easily combined and matched. In addition, the primary and secondary commodities should be reflected in the location and method, and the integrity, coordination and sense of hierarchy should be taken into account.

Advertising display

It refers to the display way to emphasize the advertising effect by using print ads, pop of various types, live broadcast of film and television advertising and voice advertising. Advertising display is generally more suitable for brand clothing, promotional products and the use of designers or image ambassadors to promote products. The purpose of this method is to attract customers' attention to the clothing brand or product characteristics, deepen the customer's understanding of the brand, and make the customer have a very deep impression.

It is characterized by vivid image, visual impact and powerful publicity and promotion, which is conducive to the formation of brand association and strengthening of brand awareness.