You can see all kinds of humanoid models when you go to the mall, but do you know why you use this kind of model? Do you think a mannequin just needs to dress up in the shop? Do you think a mannequin just needs to stand there? No, if the mannequin is ready, it will directly enhance the image of the brand store.

1、 Purpose of using models

Because customers can see from the model how the various products are used together, instead of displaying the single product like the front / side hanging, it can stimulate the customers' desire to buy impromptu. It is easy for customers to have a sense of substitution and imagine themselves as models. How do these goods feel when they wear them.

2、 Model classification

Models are generally divided into half model, full model, local model and other special display models. Different models have different emphases, different display methods and different styles of clothing.

Full model: a common model, widely used, basically applicable to all clothing and styles, can be more intuitive, complete display of goods. The whole model has different texture, color and posture, including sitting model, standing model and so on.

Half mold: half mold is usually used for the display of upper garment, coat or dress, and the overall texture is relatively good. Such a half mold rarely wears pants, because the chassis and strut settings, the display effect of trousers is not ideal, and it is not enough to support the pants shape. Of course, this is not absolute, but relative.

Local model: sometimes in the shop, half model and full model can not meet the needs of our products. In order to better display the goods, reflect the characteristics and functionality of the goods, some local display models are particularly important. Such as leg mold, head mold, hand mold and so on.

Special customized models: for example, models of a certain brand, models with unusual posture, or models that are no longer in proportion to the human body. The use of general special models should be based on the positioning of the brand, as well as the style of clothing displayed and the brand concept to be expressed. The color, concept and style orientation of the brand can be seen from the models with special color and posture.

3、 Model placement

The general model in the shop has so many postures, how to choose? What are the different positions of models?

Array type: array type is to use multiple models with the same posture to set up in a single linear structure, bringing greater visual impact to customers.

Scene type: a simple commercial display design will not attract consumers, while the scene type has a certain narrative and theme, creating a scene through models and props. The scene style needs the coordination of the model's posture and look, as well as the creation of props atmosphere.

4、 Model matching

What is a successful model match? The customer said, "give me a try on this dress on the model." On the contrary, what is a failed model match? You think the collocation is good, but the customer turns around after seeing the model.

Harmony of Collocation: in the display of models, we should first stress the principle of harmony and focus. It is also divided into: the harmony of a single model and the harmony of styles among multiple models.

Color integration: clothing color integration, to remember that the background should also be color integration, color selection is recommended to be two contrast colors, which can bring a stronger sense of color contrast. It is also divided into: the integration of window display and internal display of shop.

Humanized modeling: when we wear clothes, the knees, abdomen, elbows, etc. are generally wrinkled. Making these humanized shapes in the display of window models will make the effect of clothing collocation more natural, more suitable for daily life, and also enable customers to have a stronger sense of substitution.

5、 Recommended by model manufacturer

Twenty or thirty years ago, it was just necessary to wear clothes, which had nothing to do with whether they were beautiful or not. No one expected that in today's fashion industry, model props have become a just need. Without props, no matter how beautiful the clothes can be. Dummy model is an important props when the stylist does the display in the shop, and the models made by different manufacturers will be very different. Choosing an excellent manufacturer can not only guarantee the quality, but also create a better display atmosphere.