What are the matters needing attention in the window display model road? Window display model props are the carrier of inheriting brand culture and sales information, and promotion is the main purpose of window design. In order to achieve the marketing goals, exhibitors should combine display windows, clothing, models, props, and background advertisements to achieve the sales purpose of attracting customers into the store and stimulating their desire to buy. On the other hand, the window display of model props also played a role in spreading brand culture.

Because the window display model props bear a dual task, the design style of the window display model props is also different according to different brand positioning, seasons and marketing goals. Some window designs emphasize sales information and adopt direct communication methods. As the main point of the window display-window display model props, we should pay attention to:

one. Matching and coordination of model props in the window display.

Matching harmony includes two meanings, one is the harmony of individual models, and the other is the harmony of styles between models. Let the combination of the top and bottom clothing of the model and the model form a well-positioned clothing collocation, which can let customers understand the brand positioning and the products currently promoted outside the store, thereby increasing the occupancy rate of the target customer group.

Second, the color integration of the display model props in the window display

If three beautiful women wear the same color clothes, hair style and height, their return to work rate will be much higher. Similarly, the combination of window models in the same color system gives a strong visual impact and can effectively increase the rate of shop entry. Color integration also includes other arrangements in the window, such as ornaments, advertising pictures, etc. Then, when the window model becomes a group, the overall effect of the color should be considered.

Model props

Third, the humanization of the model props displayed in the window

For example, when we wear clothes, wrinkles appear on our knees, abdomen, and elbows. Making these humanized shapes in the display of window models will make the matching effect of clothes more natural. The humanization of the styling is also reflected in whether the buttons (or zippers) are fastened, and whether the size and thickness of the clothes are appropriate. In a word, what a person looks like when wearing it, and what a model in the shop window looks like when wearing it.

The role of the window display model props is to increase the rate of entering the store, but it has little effect on the sales and promotion of clothing. So the choice of clothes for window models depends on the purpose at the time. For example, a new product is launched every quarter, and the style of the window model is to let people know that it is the product of the next season. For example, when selling well, you can choose some image mode. For example, when promoting, you can use the promotion fund to directly indicate the promotion intensity. In short, the dressing of window models is to let customers passing by the store understand the current fashion trends and fashion trends, thereby increasing the rate of entering the store. The overall collocation is harmonious.

Each clothing brand has its own brand style positioning. In this positioning, there will be some subdivisions according to different window display models and props. For example, in the casual wear display, some are fashionable and some are popular. In the men's wear display, some are formal wear and some are professional casual wear. In the display of window models, we must first emphasize the harmonious principle of matching.

Jiangmen Hongfeng Model Props Co., Ltd. is a company specializing in the design and production of display models, display shelves, hangers and other display model props for brand clothing, leather goods, shoes and hats. The self-developed products are divided into three categories: men's wear, women's wear, and children's wear. The company has its own professional modeling research and development design studio, which can design and develop models tailored to the individual requirements of customers' brands, and provide customers with a full set of design and production services.

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