The window is the carrier of inheriting brand culture and sales information, and promotion is the main purpose of window design. In order to achieve the marketing goal, the exhibitor should achieve the sales purpose of attracting customers into the store and stimulating the desire to buy through the combination and placement of the window, clothing, models, props and background advertisements. On the other hand, the window also assumes the role of spreading brand culture.

Due to the dual role of the window, the design style of the window is also different for different brand positioning, seasons and marketing goals. Some window designs focus on emphasizing sales information and adopt a more direct communication method. In addition to displaying products in the window, some posters with promotional information are also prevented, and the immediate effect is pursued, so that customers can see clearly and stimulate their desire to enter the store. As the focus of the window display – model display, to do:

Window model display precautions for collocation and harmony

The harmony of collocation includes two meanings, one is the harmony of a single model, and the other is the harmony of styles between models. Let the combination of the top and bottom of the model and the combination of the model and the model form a dress with a very clear positioning, which can well allow customers to understand the brand positioning and the current main products outside the store, thereby improving the target customer group. The rate of entering the store .

The color integration of the precautions for the display of window models

If three beauties wear the same color, have the same hairstyle, and are the same height...they'll turn heads a lot higher. In the same way, the combination of window models in the same color system gives people a strong visual impact, which can effectively improve the store entry rate. The color integration also includes other arrangements in the window, such as accessories, advertising paintings, etc. Then, when the window models become a group, the overall effect of color should be considered.

Window model display precautions for modeling humanization

For example, when we wear clothes, there will be wrinkles on the knees, abdomen, elbows, etc., making these humanized shapes in the display of window models will make the effect of clothing matching more natural. The humanization of the shape is also reflected in whether the button (or zipper) is selected to be buttoned, the clothing size, and whether the choice of thickness fits and so on. In short, what does a person look like when they wear it, and what kind of look the model in the window should wear.

The biggest role of the window is to increase the rate of entry into the store, and it has little effect on the sales and promotion of clothing itself. Therefore, the choice of window model dress depends on the purpose at that time. For example, when new products are launched in each quarter, the styles selected by the window models must first be known to the next season. For example, when selling well, you can choose some image models. For example, when promoting, you can use the promotion money and directly indicate the promotion strength. In short, the dressing of the window models is to let customers who pass through the store understand the current clothing trends, fashion trends, etc., so as to increase the store entry rate.

overall harmony

Each clothing brand has its own brand style positioning, and in this positioning, there will be some subdivisions according to different display forms. For example, in the display of casual wear, some are fashionable and casual, some are casual... In the display of men's clothing, some are formal wear, some are professional casual wear... In the display of window models, we must first pay attention to matching Harmony principle.

Jiangmen Hongfeng Model Prop Co., Ltd. is a company specializing in the design and production of display model props, display shelves, hangers and other display model props for brand clothing, leather goods, shoes and hats. The self-developed products are divided into three categories: men's clothing, women's clothing and children's clothing. The company has its own professional modeling R & D design studio, which can design and develop model modeling according to the individual requirements of the customer's brand, and provide customers with a full set of design and production services.

(Part of the material on this website comes from the Internet. If the information displayed on this website infringes your copyright or other legitimate rights and interests, please notify us in time, and this website will be deleted in time.)